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Building Your Brand


The entrepreneurial spirit ignites with an idea, a spark of possibility. But transforming that spark into a brand, a recognizable and trusted identity, requires more than just passion. It's a journey filled with creativity, strategic planning, and a willingness to refine your vision.


Step 1: Tell Your Story, Craft Your Message


Start by condensing your grand vision into a clear, concise one-pager. This document serves as your brand's foundation, introducing your company and testing its potential. 


This document shall include:

  • What you offer: Clearly define your product or service.

  • Your target audience: Who are you trying to reach?

  • Value proposition: Why should they choose you? What unique benefit do you provide?

  • Accessibility: How can potential customers find and purchase your offering?

  • Pricing: What value does your price point reflect?


Remember, this isn't just text. Infuse your one-pager with visuals that grab attention and reinforce your message. 


And in a 2nd step, leverage this document as the cornerstone of your website, brochures, and other marketing materials.


Step 2: Find Your Identity: Name & Logo


Your name and logo are the visual embodiment of your brand, the symbols that resonate with your audience. Consider these examples:


  • Burnout Prevention: Women's Cohort 2024: An open circle symbolizing an escape from the "burnout world," a rose representing women, and red/black colors signifying commitment.


  • The Puzzle: Jigsaw shapes within the name suggest the solution's modularity, while ancient tattoo-like elements evoke strength and evolution.


  • Rachel Ougier Consulting: A simple name reflects professionalism, with a black bar signifying conciseness, a round font conveying a feminine approach, and bold lettering representing impact.


Step 3: Speak Up: Catchphrases & Slogans


As relevant and until your brand is established, it can help to have a catch phrase / a few worlds to describe what you do.


In the case of the “Avoid prevention” we did not add a catch phrase, as the name is self explanatory.

For my other brands, I did make the products/service more explicit with a teaser. As an example, for Rachel Ougier Consulting, I “enable performance by connecting people, processes and tools”. Or for The Puzzle, it is “Life is a Puzzle, Master the pieces, Live well!”.



Step 4: Iterate, Collaborate, and Refine


Building a brand is an ongoing process. Seek feedback, but remember, it's ultimately your vision. Collaborate with others to gain fresh perspectives, but know when to pause and make decisive choices.


...And remember: It's your brand, your story! Embrace the journey, iterate around your vision, see what works... and watch your company become a shining star in the marketplace!











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